Marking the brand’s continued evolution, the Newform Flagship Store in Shanghai reinterprets retail as an immersive expression of contemporary living. Designed by FARNEAR Design, the 192-square-metre space unfolds as a cohesive environment where lifestyle, product, and atmosphere are seamlessly interwoven.

Each zone is thoughtfully composed to reflect the brand’s expanding vision—from wellness-oriented spaces that transform the bathroom into a private, spa-like retreat, to curated living settings that articulate a holistic approach to modern interiors. The spatial journey moves fluidly between these moments, encouraging exploration while reinforcing a sense of calm and continuity.

Material richness and crafted details underpin the design, balancing comfort with precision. Subtle transitions in texture, tone, and light create depth and intimacy, allowing each setting to resonate both individually and as part of a larger narrative.

The result is a refined and experiential destination—where design, lifestyle, and brand identity converge in a unified spatial language.